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NYFW: Tadashi Shoji and Desigual

“Every year the women of New York leave the past behind and look forward to the future… this is known as Fashion Week.” –Carrie Bradshaw

Finally, after all of the years of watching/keeping up with NYFW online I have finally made my way to Lincoln Center. Every woman dreams of this moment and it’s a beautiful feeling to experience the madness and excitement of NYFW. The fashion editors at Women’s Health were kind enough to allow myself and another assistant go to the Tadashi Shoji and Desigual shows to represent the magazine.

IMG_1985The first show I attended was Tadashi Shoji. While entering the venue I was beyond excited to finally be in Lincoln Center during the most wonderful time of the year. I was even more excited when I found out I was sitting in the second row. While I was waiting for the show to start, I noticed June Ambrose and Jay Manuel sitting across from me. Anyway, the spring 15 collected started in Ca’ d’Oro, Venice, and this gorgeous place inspired Shoji for the collection. In the collection there was close attention to intricate detailing, which was paired with transparencies. There was mesh, tulle, multi-colored jewels, structured dresses that were airy and effortless. Beautiful pastels of jade, pink, and blue were incorporated in layers, along with ivory and navy. This collection was truly beautiful and breathtaking. I can already tell many celebs will be wearing these amazing pieces on the red carpet.

Here are some photos from the show:

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IMG_2141The next show I attended was Desigual. This show was completely different from the first and I loved it! It was upbeat with beautiful colors and patterns. The designs were out of my comfort zone, but it was awesome to be there.  Adriana Lima opened and closed the show, so we already knew it was going to be phenomenal. The collection was inspired by natures florals and fauna. There were tons of Mediterranean and South American patterns that were being used throughout the collection. I cannot wait to see this collection being incorporated into everyday looks.

 

Here are some photos from the show:

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IMG_2180 IMG_2172 IMG_2156 I had a wonderful time at NYFW, and I would love to be apart of the festivities in Feb. Hopefully, you enjoyed this post. What were your favorite shows from NYFW, MFW, LFW and PFW? Leave a comment below!

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Home Inspo: Living Room

Home Inspo: Living Room

Fall Ready

Fall Ready

Four 4th of July Essentials

It’s finally the holiday weekend and everyone is jetting off to the Hamptons, Martha’s Vineyard or to their lake houses with the trendiest pieces in their wardrobe. July 4th weekend is the perfect time to début new trendy pieces or to be patriotic (I mean, I would prefer NOT to wear the typical red, white, and blue). The key to having a successful and comfortable holiday is to wear layers. No one wants to look cute, yet absolutely uncomfortable. If you’re heading out to the Hamptons, MV, or anywhere else surrounded by water, it’s important to dress in layers because the days can be warm and the nights can be pretty chilly. Some of my essentials I am packing for the Hamptons are a knit sweater, slouchy trousers, bold printed swimsuit, and my H&M Birkenstock-esque slides. These four items are essential for a comfortable, yet chic long weekend. Knit Sweater: Even though it’s not the fall or winter, a lightly knitted sweater can be an essential. As said before during the summer it can get kinda chilly at night. So it’s always better to be prepared then uncomfortably cold. A knit sweater is an easy way to stay warm without adding too much “bulk” to a look. During this time many designers and stores carry cropped knit sweaters or lightly knitted sweaters, which are perfect for the summer. These sweaters caught my eye because of the light structure and delicate color. Screen Shot 2014-07-03 at 10.54.14 AM 3 1 Phillip Lim cotton shirt / J Crew j crew top / 3 1 Phillip Lim cropped sweater / Organic by John Patrick pullover sweater

Slouchy Trousers: Slouchy trousers are a must for several reasons. They are so easy just to slip on when the weather starts to cool down. They’re also light  to pack, so they don’t add bulk or excess weight to your beach bag. Opting for a bright and bold print can amp up your look. However, you can also opt for something more simple that can go with a variety of looks during the long weekend. Screen Shot 2014-07-03 at 11.02.56 AM Alice + Olivia saggy pants / River Island slouchy trousers, $69 / Louche slouchy trousers, $28 / River Island straight pants, $55

Bold Printed Swimsuit: You could never go wrong with a printed swimsuit that has a unique pattern. I’m a sucker for monochrome items, yet it’s always nice to have a few standout pieces. A printed swimsuit can give a look so much character and will set you apart from the other ladies who are wearing black or white bikinis. Bold swimsuits also look amazing when you are tan.. Well I mean, what doesn’t look great against a tan? Screen Shot 2014-07-03 at 10.40.18 AM Seafolly side tie bikini, $82 / Cynthia Rowley bikini, $225 / Eberjey swim suit, $275 / We Are Handsome swim suit, $205 / Brazilian style bikini, $190 Screen Shot 2014-07-03 at 10.32.32 AM Ted Baker swimsuit swimwear, $125 / River Island swimsuit swimwear, $60 / Topshop one piece swimsuit, $76 / Mara Hoffman bikini swimsuit, $245 / Mara Hoffman one piece swimsuit, $310

“Birkenstock Styled” Slides: We all know that Birkenstocks are making a huge comeback this summer and most of them are already sold out. Thankfully, other boutiques that jumped on the bandwagon have supplied us with different varieties of the trendy yet ugly shoe (I’m a sucker for a pair of birks… My boyfriend think they’re Jesus sandals). There are tons of fun colors and styles that would go with personal style type. Obviously my fave are the traditional black Birkenstock, my black H&M crisscross strapped slides, and I like the slides from Steve Madden that have a little platform on the bottom. These sandals have a place in my heart because they are comfortable and they are easy to put on. They’re ideal for the lazy girls out there..me included. They’re also perfect because they’re casual yet they add a cool vibe to any look. If your outfit is pretty dressy, a pair of these will give it a more casual vibe without you looking TOOOOO casual. Screen Shot 2014-07-03 at 10.48.58 AM Sam Edelman polish shoes, $120 / Topshop shoes / ASOS strappy leather sandals, $76 / Birkenstock strap shoes, $210 / Topshop white leather sandals, $180 / Tibi shoes, $295

I hope these pieces were inspirational and will make it into your carryon this weekend! To show your 4th of July use the hashtag #fashionroyaltyblog

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Color Blocking: Spring Into Color

Color Blocking: Spring Into Color

Landing My First Internship

Happy Wednesday everyone!

I thought it was the perfect time to take a break from my normal fashion posts to talk about my experience landing my first fashion PR internship. 

When I figured out that having a career in Fashion PR was my dream, I was scared because there weren’t many people giving me tips on how to get my foot in the door. During my sophomore year in college, my friend Ashley G. and I spent numerous hours trying to figure out what internships to apply to and how to get noticed by them (since we both didn’t have experience). I found myself sending out tons of resumes and cover letters, however wasn’t getting any responses. Toward the summer of 2012, I started to become discouraged. I ultimately thought that maybe this field wasn’t for me, especially since I didn’t start interning earlier. 

In the beginning of my junior year, I started looking at internship postings online. After I found Free Fashion Internships, I thought I have met my savior. They posted tons of fashion PR internship opportunities everyday. When winter came around, I started searching for Summer internships. Just like before I applied to tons of internships, however never heard back from a handful of them. When I started to become discouraged, I heard back from a modeling agency and I was super excited. It was the first company I’ve heard back from and I automatically thought I was on my way… Except, I told them I wouldn’t be able to come in for a meeting because of the location of my school, but I was willing to do a phone or Skype interview and then I never heard back from them. This definitely tarnished my confidence, but instead of just quitting, I kept applying to more internships. 

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My first internship was with PR Consulting!

During March, I applied to PR Consulting. I have read a lot about this internship and it is one of the best fashion PR internships in NYC. Excited yet nervous, I still sent in my resume. I was excited to hear back from Juliana and was able to figure out a time that I could come home to meet with her. When we scheduled a time to meet, I ran to one of my professors, Kimberly DeSimone, and asked for advise to nail an interview, I mean this was my FIRST ever interview. DeSimone gave me tons of homework to complete.  She only did that because she knew it was the tools I needed to nail this interview. After my interview, I sent Juliana a thank you email. I know it’s proper to send one, but I honestly wanted to send it because I was so thankful that she took the time to meet with me. I was then pleased to receive an email from Juliana offering me the opportunity to intern with them. This was one of the best days of my life, someone finally gave me the chance to show them what I could do for the agency. 

After I have completed the internship, I can think about things I could of done differently to increase my chances of landing an interview with some of those other companies. Here are some tips, that I found are extremely helpful:

  1. Detail: While sending out your resumes and cover letters, in the body of the email be sure to give a good description of who you are and why you’re applying for that internship. Show that you are interested and present your resume and cover letter to them. There were plenty of times that I just sent out a resume and cover letter. As soon as I started to introduce myself and become more detailed, I began to hear back from different companies and agencies.
  2. Proof Read: Before sending out your email, resume, and cover letter proof read it once a thousand times! You can have friends or professors proof read it as well. Just make sure there are no spelling errors or grammatical errors when you’re sending these documents to an agency or company. They will notice the error and stop reading your email or your resume and move on to the one. 
  3. Prepare: When you have landed an interview, make sure you do your research about the company, their clients, their competitors, and their target market. You never know what they are going to ask you while you’re at your interview. So please make sure you take the time and get to know them! 
  4. Don’t Give Up: As said before it took me a while to land my first internship. I did give up hope, but I got it together and kept applying. If you don’t see the results you want, don’t give up. Keep putting in hard work and stay persistent and the right results will appear. 

I cannot stress how important it is to stay positive. By keeping a positive attitude, it shows in your work and in your interviews. Stay confident in yourself. Even if you don’t have any experience, there are many things you have achieved that you can relate to the internship you’re applying for. It’s never to early to start looking. So visit freefashioninternships.com and start looking for potential internships. 

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Remember, dreams don’t work unless you do. Start working, achieve your dreams!

-Best, Jair xx