Happy Wednesday everyone!
I thought it was the perfect time to take a break from my normal fashion posts to talk about my experience landing my first fashion PR internship.
When I figured out that having a career in Fashion PR was my dream, I was scared because there weren’t many people giving me tips on how to get my foot in the door. During my sophomore year in college, my friend Ashley G. and I spent numerous hours trying to figure out what internships to apply to and how to get noticed by them (since we both didn’t have experience). I found myself sending out tons of resumes and cover letters, however wasn’t getting any responses. Toward the summer of 2012, I started to become discouraged. I ultimately thought that maybe this field wasn’t for me, especially since I didn’t start interning earlier.
In the beginning of my junior year, I started looking at internship postings online. After I found Free Fashion Internships, I thought I have met my savior. They posted tons of fashion PR internship opportunities everyday. When winter came around, I started searching for Summer internships. Just like before I applied to tons of internships, however never heard back from a handful of them. When I started to become discouraged, I heard back from a modeling agency and I was super excited. It was the first company I’ve heard back from and I automatically thought I was on my way… Except, I told them I wouldn’t be able to come in for a meeting because of the location of my school, but I was willing to do a phone or Skype interview and then I never heard back from them. This definitely tarnished my confidence, but instead of just quitting, I kept applying to more internships.
My first internship was with PR Consulting!
During March, I applied to PR Consulting. I have read a lot about this internship and it is one of the best fashion PR internships in NYC. Excited yet nervous, I still sent in my resume. I was excited to hear back from Juliana and was able to figure out a time that I could come home to meet with her. When we scheduled a time to meet, I ran to one of my professors, Kimberly DeSimone, and asked for advise to nail an interview, I mean this was my FIRST ever interview. DeSimone gave me tons of homework to complete. She only did that because she knew it was the tools I needed to nail this interview. After my interview, I sent Juliana a thank you email. I know it’s proper to send one, but I honestly wanted to send it because I was so thankful that she took the time to meet with me. I was then pleased to receive an email from Juliana offering me the opportunity to intern with them. This was one of the best days of my life, someone finally gave me the chance to show them what I could do for the agency.
After I have completed the internship, I can think about things I could of done differently to increase my chances of landing an interview with some of those other companies. Here are some tips, that I found are extremely helpful:
- Detail: While sending out your resumes and cover letters, in the body of the email be sure to give a good description of who you are and why you’re applying for that internship. Show that you are interested and present your resume and cover letter to them. There were plenty of times that I just sent out a resume and cover letter. As soon as I started to introduce myself and become more detailed, I began to hear back from different companies and agencies.
- Proof Read: Before sending out your email, resume, and cover letter proof read it
once a thousand times! You can have friends or professors proof read it as well. Just make sure there are no spelling errors or grammatical errors when you’re sending these documents to an agency or company. They will notice the error and stop reading your email or your resume and move on to the one.
- Prepare: When you have landed an interview, make sure you do your research about the company, their clients, their competitors, and their target market. You never know what they are going to ask you while you’re at your interview. So please make sure you take the time and get to know them!
- Don’t Give Up: As said before it took me a while to land my first internship. I did give up hope, but I got it together and kept applying. If you don’t see the results you want, don’t give up. Keep putting in hard work and stay persistent and the right results will appear.
I cannot stress how important it is to stay positive. By keeping a positive attitude, it shows in your work and in your interviews. Stay confident in yourself. Even if you don’t have any experience, there are many things you have achieved that you can relate to the internship you’re applying for. It’s never to early to start looking. So visit freefashioninternships.com and start looking for potential internships.
Remember, dreams don’t work unless you do. Start working, achieve your dreams!
-Best, Jair xx