In light of their new Fall campaign, it is evident that Coach is not only launching new products but they are revamping their brand’s image. When I was younger, I used to love Coach’s classic look, their monogram bags, shoes, wallets, scarves, basically everything! However, as I got older my friends and I noticed that it wasn’t fresh and to say the least we abandoned Coach. While other luxury designers continued to deliver fresh and chic collections, Coach found themselves struggling with their brand image and to sell their products.
Karlie Kloss for Coach FW 13
I remember one day I was walking in East Hampton. When I passed the Coach store I glanced inside, I saw that the store had a different aura. The interior was decked out with earthy-warm tones, compared to bright white with splashes of color. The change was fresh, new, and chic. In the fall campaign you can see all of those elements in their advertisements and throughout their collection. You can see that Coach and their PR team are trying to revamp the brand and show that they are a luxury brand that shouldn’t be forgotten.
Liu Wen for Coach FW13
Having two models that are considered fashion royalty as the face of their brand really gives Coach a updated look. Coach’s PR team really put the time and effort to make this brand relevant, fresh, new, and chic. And I can say that they did a fabulous job. Coach’s fall campaign was shot in New York City, I think it was the perfect setting. Both models, along with others, are sporting Coach looks and are carrying their accessories and leather goods. To say the least Coach’s PR team really brought their big guns, this campaign showed class, sophistication, and a new face of a credible brand. For additional photos and videos from the shoot, check out Elle’s Blog.
What do you think about Coach’s new fall 2013 collection? Love it or hate it?
-Best, Jair xx
Fashion Royalty 